Sun Valley Tour de Force

Sun Valley Tour de Force (SVTF) is an incredible event challenging supercar drivers to drive at top speed on a 3-mile stretch of public highway in Sun Valley, Idaho.

SVTF attracts drivers, owners, and spectators from across the United States, all for the benefit of the local community.

This type of event needs to attract the attention of very high-level sponsors and premium car owners, as well as a broader swath of the general public. Our approach was to create a brand that is at once well-polished and approachable. Further, the logo had to translate well to a variety of products ranging from disposables to luxury wristwatches.

They were supplied with a very detailed version, a simplified color version and an extremely basic black and white version, all having a recognizable relationship to each other. This ensures brand continuity as well as maximum utility.